This week for our Designing Women series, I am thrilled to welcome Miranda from Whistle & Flute! Her and her husband, Ryan, are the epitome of cool when it comes to clothing. I know I will be dressing Harrison up in their stylish get ups very soon!
Welcome, Miranda! First off, can you tell us where you came up with the idea to start Whistle & Flute? And also where the name came from?
We hadn't intended on starting a business when we started designing T-shirts. We had a hard time finding unisex and modern cool T-shirts for our one year old son Aki so we designed some. Ryan (my husband) is a graphic designer with a background in screen printing so it was a natural decision. It only became a business once friends expressed an interest. We took our entire $250 savings and invested in some stock and that's how Whistle & Flute was born.
Your kid's clothing is so… in one word cool. Do you take inspiration from your own style?
Thank you! Our number one rule for designs is we won't sell anything that we wouldn't ourselves buy or wear.
Who are your favourite Canadian designers for children's wear?
We love Vonbon. They make beautiful organic leggings and bibs!
You have such a large following on Instagram, do you think social media is where the design industry is heading?
I'm not sure about the rest of the design industry but I'm very thankful for it for our business. Our Instagram followers are the only reason we can keep up our business. It's such a great way to connect with other creative people too.
Silk screening all of your own prints is no easy task, how did you learn how to do this?
Ryan worked at a screen printing shop while he attended school for graphic design.
What was the last movie you can say that you loved?
We just watched the Lego Movie as a family the other night and loved it :)
You put a lot of emphasis on unisex clothing, is it important to you to create versatile clothing that any gender can wear?
Absolutely! And that was such a huge part of starting making our own shirts. We found it easy enough to find gender neutral pants and shoes but when it came to shirts so much blue= diggers and trucks and pink =flowers and butterflies.
What do you think makes Canadian designers different from those around the world?
I like the way Canadian design is going. More eco-friendly options. We print with all eco-friendly ink and on non sweatshop clothing. I think a lot of other Canadian designers are going the same way.
That being said, if you could live anywhere else in the world, where would you live?
You design all of the prints that are hand-screened on your adorable clothes. What do you do to get your creative juices flowing?
Lack of sleep probably haha. With a 2 year old and a 6 month old we run on very late nights and early mornings. Late nights are the best time for designing.