Designing Women - Minimoc

We are thrilled to introduce Amanda in this weeks Designing Women blog, Amanda is the designer/owner of Minimoc. We love her story and let's be honest she makes adorable mini footwear. 

Read on to learn about Amanda's journey AND to end to win a $50 gift card to Minimoc!

Welcome Amanda! Thanks so much for chatting with us. To start us off, tell us a bit about how and why you came up with the idea to start minimoc?

Minimoc kind of made me an accidental entrepreneur. My husband Jeff and I were married two years ago and he hand stitched leather wallets for his groomsmen as gifts on our wedding day. The leftover leather had been sitting in a bin until a year later (last August) and I picked it up. 

We are in a phase of life where many of our friends are having babies and I always love giving handmade-with-love gifts. I tried my hand at some moccasins with the left over leather. They were quite rough looking but I was excited about them and posted a photo to Facebook/Instagram. Within a few days, I had several requests for more and Jeff encouraged me to fine tune a pattern and take orders. By October we had a website up and running and had developed into the brand you see today. 

You place a lot of emphasis on using materials that have been ethically sourced. Has providing a safe work environment always been important to you?

We think it is important to reach as far back in the supply chain as possible to make sure all the people in the process of making our mocs are treated fairly. It is as simple as working with our suppliers to ensure our materials come from reputable tanneries. 

What were you doing before you started minimoc?

Up until December 2013, I worked as an Educational Assistant for my local school district. I worked mainly with children who have Autism and learning disabilities. I miss it some days and if I had enough hours in the day to do both, I would, but I have been enjoying the change of pace in life as a small business owner. 

Your signature is baby moccasins, but you also create beautiful hair-bows and bow-ties! What made you decide to focus on these products instead of clothing?

When it comes right down to it, I just prefer sewing with leather. It is such a simple medium that doesn't fray or require pre-washing. Plus I get to feel and smell leather all day so I really can't complain. 

What do you love most about being a Canadian designer?

I have really enjoyed crossing paths and meeting other Canadian designers, especially through social media, which has been an amazing platform for encouragement as we grow our business. 

Where do you turn to for inspiration for your designs?

We try to always keep our designs simple, functional and cute. From the way we designed our pattern, right down to our straight forward brand name and logo, we keep it simple! 

We want our products to put a smile on people's faces. Putting a picture of a bowler trailer on our shoebox and naming each shoe after an animal are things that we feel add to the "happy" experience that comes with Minimoc. 

Is there a specific style or accessory you like designing most? Why?

My favourite thing to do is name our mods, Jeff and I enjoy doing this together and sometimes we even rope our friends in to help brainstorm. There are so many cool animals out there that we can associate different colours with. 

Who are your favourite people to follow on Instagram at the moment?

When it comes to adorable children's apparel, Whistle and Flute, Vonbon Apparel and My Mila Baby are always a win and although I don't have as much time as I used to for cooking, I am still a foodie at heart so a daily does of Pinch of Yum always gives me some dinner inspiration. 

If you had one piece of advice to give new designers, what would it be?

There will always be someone or something working against
your success, the trick is choosing to look past them, you'll find there are loads of friends and family who are always there to help and encourage you. At least that's what I have found. Also, always write versions on your patterns as you improve and make changes (i.e. - versions 1,2,3 etc…). The last thing you want is to finally perfect something only to have it lost amongst all your other, less perfect patterns! 

Do you have any new projects coming up you could let us in on?

My brain is always overflowing with new ideas and we have quite a few on the horizon. In the coming month we will be sharing some of them. One style coming soon is named Narwhal, which I am very excited about! 

Thanks so much for chatting with us, Amanda! It's always refreshing to hear about other small business owners. 

And now for some exciting news… 

We love Amanda's stuff so much we decided to do a giveaway! 

Enter the raffle below and tell us what you learned as a new mom that you weren't expecting. This can range from the hilarious to humbling, I'm looking for some tips! 

By entering the raffle, you'll be entered to win a $50.00 gift card to Minimoc, where you can get moccs, OR Amanda's fabulous new tees and onesies! We'll even give you 10 extra entries, just by commenting! 

** Remember to leave your name in the comment, so we can confirm the winners! 


  1. How to live on little to no sleep!

  2. I've learnt that patience is a virtue and my boy comes first and I come second. He's going to be one month old this week and I wouldn't trade a single sleepless night for anything in this world. He's my beautiful little blessing!

  3. You'll do some of those things you thought you'd never do as a parent, and that's ok. Whatever works for your family, there is no right way.

  4. I didn't expect that I would learn so much about birth and love it so much! After the birthof my first son iI was sent on a jjourney learning for the birth of my second son! Jolene von Hollen

  5. I learned that things are not worth stressing over most of the time! Just relax and get to know your baby. Lesley Hobbs - info@mushybooks.ca

  6. Alexandra GalbraithAugust 26, 2014 at 7:36 PM

    I learned how to enjoy the moment and am grateful.

  7. I'm not a mom yet, I'd love to win this for a pregnant friend. I'm sure being a parent is full of unexpected moments from the frustrating and scary to the cherished.

  8. I never knew how much I could possible love another human being, it is so rewarding and challenging and more than I could have ever asked for! So in love with my baby girl:)

  9. I've learned you will do everything you said you'd never do - I've eaten so many of my words this year!

  10. I quickly learned to embrace the new pace that comes along with motherhood. It was a complete slow down in that I can't really get through my list of 20 errands/to-dos all in one day. Now I just spread them out so I tackle a few each day. And also, how quickly you adjust to functioning on much less sleep ��

  11. Baby comes first! Work comes second.

  12. I learned that it's a whole lot more work than I expected.... and the saying "sleep like a baby" doesn't usually apply till they are almost 2 yrs old :p (at least in my case :) )

  13. How hard it would be to get a baby to nap! No one ever tells you that part! Everyone makes it seem like babies just *naturally* nap with no effort, but for us, that is SO not the case. We have to work at it every.single.day.

  14. Im not a new mom yet, baby is due in December, but one thing I have learned already is sacrifice. I knew that I would be giving up a lot to welcome our new little one into the world but I wasn't sure of the scope of that. People tell you "wait until baby gets here," but already in these 6 short months, I've sacrificed so much (happily and willing, but nonetheless). I am super thrilled to meet our little one in December! Thanks for the great giveaway :-) I love meeting new Canadian designers as I love supporting Canadian industry! <3

  15. My bun is still in the oven but I'm already feeling closer to womankind. It's such a wonderful time. Definitely one for being joyful and not trying to out-do one another. :)

  16. I learned, and am still learning, not to sweat the small stuff and to slow down & enjoy the little moments

  17. I learned how hard it is to breastfeed. One of the most physically and mentally challenging things to do but also the most rewarding. Get yourself a really good nursing pillow, some relaxing music and a tube of lanolin cream. Also, have the hubby buying you your fave drinks (starbucks, bubble tea, smoothies etc) you get sooo thirsty!!!



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